ILRE is a unique boutique real estate company, designed to connect vendors of the finest modern and contemporary homes with a qualified and prestigious international clientèle. Global exposure to a qualified audience of prospective home buyers is a key component in the successful sales and marketing of high-value properties.
We deal exclusively with outstanding houses and apartments dating from the 1920s to the present day. The selected residences are united by a commitment to individuality, modern cool and progressive design and are situated in locations around the globe.
Reaching the world’s most sophisticated and acquisitive consumers on a global scale
ILRE has been created for an international audience, consisting of customers with a strong purchasing power and with an interest in acquiring a property with design integrity. Visitors to our site are united by a genuine interest in design and architecture and a taste for a sophisticated and inspired lifestyle.
How we connect your property with qualified buyers internationally
When you choose ILRE, you employ a company with the knowledge and expertise to effectively market your property to an international audience. You will have access to a multi-dimensional marketing programme, comprising a host of marketing tactics and channels. The compelling programme is structured so as to provide best presentation and maximise exposure, thereby
serving to attract the largest pool of qualified global buyers.
A Compelling Website
We can quickly and effectively position your luxury property in the global high-end market place. Your home will receive a quality presentation complete with photographs and a concise description on ilre.com
We communicate with our luxury niche and the press using quality photography. When we show fabulous homes, we hope to inspire an emotional reaction, a personal connection and a daydream. This is why we ask vendors to provide us with a full set of professional images of the property (interior and exterior), its grounds and its location.
We have developed an extensive network of national as well as international journalists, blogs, magazines and websites that we feed with news stories and new properties featured on ilre.com. It is essential that we have high resolution images for editorial opportunities in the international press.
We maintain a database of prospective buyers and a portfolio of modern properties for sale, which are constantly cross-referenced to ensure maximum efficiencies in satisfying both buyers and sellers. Our continued investment in offline and online marketing means our database is growing on a daily basis, reaching prospective buyers in more than 100 countries.
Selected clients from our database receive a personal email when new properties that we know are relevant to what they are interested in are added to our portfolio. Additionally, we are sending email newsletters to our database of global buyers who have opted in to receive them and who are registered with us. The newsletter features a selection of properties as well as news updates on selected destinations and other news items. The newsletter is published 4-6 times a year.
Worldclass Luxury Brand
We have many property buyers and vendors who appreciate the value to be associated with and endorsed by a luxury brand such as ILRE. The brand has become synonymous with prestige and quality and design integrity.
Our clients are worldly-wise, discerning and expect the very best in luxury and exclusivity – luxury brands are a natural and important part of their life.
The brand’s equity is underpinned by strong foundations of sincerity, integrity and trust, and is driven by a passionate commitment to delivering a highly-professional personal service.
THE ADDRESS Magazine
THE ADDRESS is one of the leading luxury real estate magazines. It is a prestige vehicle with a sophisticated blend of luxury real estate, property investment and food & travel editorial. The magazine’s readers demand the best and the magazine sets the benchmark for great reading and innovative crisp design.
The look of THE ADDRESS Magazine is as important to the readers as its editorial content – it is the benchmark for Style and Quality.
Please click on the following link for more information about THE ADDRESS Magazine.
Other Marketing Opportunities
In addition to the above, we will include your property in other relevant ad-hoc marketing opportunities.